Faster Storage with Amazon S3
Using Amazon S3 for file storage is a great way to get reliable, dedicated data storage without paying for bandwidth and data you do not use. This is especially important for business with a variable amount of traffic. There may be a few months where a site receives a lot of traffic.
For instance, traffic may increase do to a product launch, or spike in interest in a certain topic. In the past, the solution to this was to purchase a larger hosting plan from the hosting provider.
Unfortunately most hosting plans do not offer scalable pricing. You either pay for the premium plan or you hope that your traffic does not get out of hand to avoid late fees. It seems a bit odd to be hoping for great traffic, but not too great that it is unaffordable.
Although S3 is scalable, the costs can get pretty high when traffic is at its peak. So S3 shares a similar downfall to traditional hosting providers.
The best way to combat this is to reduce the amount of traffic to the main server network, without reducing the amount of traffic to the site itself. This can be accomplished with what is known as a content delivery network, or CDN.
CDNs offer whole site acceleration, a service that stores your sites commonly accessed files on a series of servers throughout the world, so that the data can be accessed from anywhere, at anytime, fast.
Now, not only have you decreased the amount of traffic that reaches the origin server, you have also picked up a great deal of speed and decreased your site’s latency. This will make you and your site’s visitors much more satisfied.
As a result of increasing your site’s speed you may notice your search engine placement begin to improve.
This is because Google is using an algorithm that determines the speed of a website and uses as a method of prioritizing its search results. This method of SEO cam about in 2010 and has been a great tool for those interested in generating traffic through search results.
There are very few developers that do not understand the importance of a fast web site response time. The main reason for this is quite obvious; people hate waiting. The only thing keeping the Internet alive in the 56k days was the amount of fresh content.
At this day and age, content is everywhere, and if your site is lagging, visitors will be getting the content from another source. You can easily retain these visitors by making a content-rich, interactive, visually appealing, FAST website by using Amazon S3 with a CDN.
About the author:
Bryce Graven is from San Francisco, CA. He has a Bachelor’s degree in Mass Communication & Journalism with an Electronic Media Production option. He is well known in the Bay Area Music scene as a producer, engineer and vocalist.
Bryce’s passion for computer-recorded music has lead him into the tech industry, web design, graphics, digital video and marketing. He currently works at Influence People in San Francisco doing video editing, blogging, marketing and web design.
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