Tag: Google Analytics

Effective SEO Monitoring service by a SEO agency

The SEO Agency covers a wide array of tasks for its clients; An SEO Agency’s project lengths are listed below in points. Have a look Effective SEO Monitoring service by a SEO agency:
To assess the current website for User and Search Engine Friendliness, conduct keyword research, and set-up PPC campaigns. 
To establish a monthly Internet marketing campaign for client that will: 
Directly generate a high volume of quality traffic
Attain Internet Branding and Saturation for client
Rank highly for competitive search terms after achieving immediate and long-term project goals, potential clients will find client on the Internet through multiple venues, including:
Natural listings on major search engines (e.g., Google, Yahoo, MSN)
Pay-per-click listings on major search engines (e.g., Google, Yahoo)
News and press release sites
Local directories and searches
Industry authority sites
Blogs and social media networks
On-page SEO for up to 15 pages, annually, including:
Extensive keyword research
Hand-crafted, unique Title, Description and Keyword META tags
Keyword optimization of on page content
On and off-site anchor text optimization
Source code optimization
Maintenance of SEO to pages based Google and Yahoo search engine
Algorithm updates
On-going competitive analysis
Search engine rank monitoring
After going through the above mentioned initial process of SEO implementation, the large and the better part in a SEO agency’s working is monitoring the SEO campaigning to check if it is really garnering the desired results or not:
Monitoring SEO Campaign 
Once you have decided to invest your internet marketing budget in using a professional Search engine Optimisation (SEO) Company to generate more sales from your website, it’s a good idea to do keep a track of monitoring of the campaign progress. The SEO Company will produce monthly reports as an overview of the results. Results do change from week to week and focus on the chosen main keywords is important to see the progression of the campaign.
There are a few ways of monitoring the SEO campaign that won’t take too long to do each week and it could also benefit the campaign overall:
Google Analytics
Google offers a range of free tools that every website should use in order to track how well the website is working for their business. Google Analytics is extremely useful as it shows the amount of traffic coming into the website and from where users have found the site and what pages users go to. SEO agencies also set goals in the Google Analytics account so you can track the conversions rates through the site along with the monetary value of the traffic. It also shows the keywords that users are searching for when finding your site so these statistics can really help the SEO campaign.
Finding the Website through the Search Engines:
As well as looking at the statistics through Google Analytics it’s a good idea to do some manual searching through some of the major search engines. By searching for the keyword phrases that you agreed with the SEO agency you will be able to find out how the site is doing and also how well your competitor’s sites are doing. It will also show what pages the keywords are going to on the site as going directly to the product page is a positive sign for users. 
In order to be purely effective and perfect in implementing the best SEO methodologies, a SEO agency must go through these basic guidelines (off-course in the most appropriate white-hat technique).

Actionable Web Analytics Tracking: Using Data to Make Smart Business

What Are Web Analytics tracking and Why Are They Essential to My Business?
Web Analytics is a fairly broad term; it encompasses a lot of statics and data about how your brand is represented on the internet, and most importantly, how your customers interact with your brand (or lack of interaction). Web Analytics are meant to be used for optimizing your website traffic and in the end improving ROI. In this blog I will walk you through the steps of understanding you web analytics and provide a few tips on how to optimize your traffic.
The First Step: Collect Your Data
Gathering the data on your web traffic can be fairly simple. The easiest way to monitor this is through Google Analytics. By setting up a tracking code on your site, Google Analytics will track your visitors through their visit on your website. While Google Analytics can provide basic input on your traffic, very detailed and relevant information takes a bit more effort. Setting up goals and events will provide you with even more information and using other services to track social presences and more in-depth tracking can be cumbersome.
Step 2: Measurement
There are hundreds of units of measurement for web analytics, I will just go over a few on the KPI’s most marketers refer to:
• Conversions: This metric refers to the number of people take an action that you deem a conversion. In the most traditional sense this means someone who purchases an item/s from your site.
While not all sites are e-commerce and some believe that other actions contain value for them (such as form submissions) conversions can come in many forms. Conversions are generally the most important because they bring the most value whether it be monetarily or branding.
• Visitors: Tracking the people who enter your site can reveal a great deal of insight. Track which pages get the most visits, what time of day vs. month do people come to your site? Understanding your visitor is probably one of the most important elements of marketing in general.
• Bounce Rate: This statistic refers to visitors who only view a single page on your website and leave without visiting any other page. This is important to view as a separate number for each page and not as a site as a whole to fully understand which pages are engaging your customers. Keep in mind that blogs, informational pages, and contact pages tend to have high bounce rates because users get the information they were looking for.
• Time on Site: Similar to bounce rate, time on site should be viewed by page to understand where your users interact most with your site. It can help you understand how engaged and interested visitors are in your content. This will also help you understand how relevant your information is to your visitors.
Step 3: Analysis
Analyzing your data could be a whole book but to sum things up: compare compare compare. Take a look at your data over time, look for trends, create your own charts to manipulate the data, and use the tools that already exist to help you. Google Analytics provides quite a few tools for manipulating the data and viewing different time frames. Make sure you segment your data into some targets or groups for the most relevant and correlated information.
Once you’ve spent some time looking through your analysis and drawing some conclusions, don’t stop there. Take risks, test out your ideas and implement changes to help grow your web presence. Knowing your customer is just the first step, change to better their experience and you will truly begin to see success.
By Mike LaLonde
Author Bio: Mike has been running online marketing campaigns for over 10 years. His education in Economics and MBA focusing in Finance and Marketing helps him apply quantitative analysis to online campaigns. With considerable experience in web analytics, Mike heads the team of Google Analytics Experts over at Londes Digital Marketing.