When investigating search engine optimisation (SEO) for the promotion of your website, it is likely that you will find plenty of information on all of the negative aspects of the process. Unfortunately, much of this perception has been created thanks to supposed ‘experts’ who really know nothing about optimisation and are just attempting to make a quick buck. Most of these people are here one day and gone the next, which just goes to show how much confidence clients have in them. So, how can you go about creating a more positive SEO experience?
The first thing that you must do in improving the experience is to balance the client’s expectations in regards to their SEO. It is likely that many of the people approaching you for optimisation services have left their previous consultant because they did provide them with the service they were paying for or they didn’t get the results they had hoped for. Unfortunately, SEO is very difficult to quantify, and the number of hours spent on one client may fluctuate from month to month depending on the circumstances.
Try to judge what sort of SEO work has been completed for the client in the past; often the best way to achieve this is to ask them. If they are unable to tell you exactly what their previous consultant has been doing to boost their rankings, this should be sending alarm bells off in your head. When SEO experts prefer to stay in as little contact with their clients as possible, it is often a sign that they aren’t quite sure of what they are doing themselves or that they are doing very little work on the website.
Now we can move onto improving the SEO experience and making it much more positive for all those involved. There are a number of ways that you can work to achieve this, the most important of which being communication. At the end of the day, the more communicating that you do with your clients the better off you will be. Not only will this enable you to build a solid relationship with them, it will enable you to quash unrealistic expectations and encourage the client to better appreciate your work.
This does not mean that you should be bothering your clients hundreds of times a day with little tidbits of information regarding their SEO, nor does it mean that your clients should be bothering you every day with questions and queries. If you were to send your clients a maximum of three emails a week regarding the progress of their strategy and a monthly report with more in depth information, you will be doing plenty. You should also encourage your clients to email you any questions instead of calling, so that you can answer them in your own time.
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Whilst there are a number of ways that you can create a more positive SEO experience, the most important way that you can improve upon this is by using effective communication. This will provide your team and clients with a number of benefits aside from a more positive experience, encouraging you to work together to achieve the rankings that you desire. It will also ensure that, when there are any problems, they can be dealt with as quickly and efficiently as possible.
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