Create A Positive SEO Experience
When investigating search engine optimisation (SEO) for the promotion of your website, it is likely that you will find plenty of information on all of the negative aspects of the process. Unfortunately, much of this perception has been created thanks to supposed ‘experts’ who really know nothing about optimisation and are just attempting to make a quick buck. Most of these people are here one day and gone the next, which just goes to show how much confidence clients have in them. So, how can you go about creating a more positive SEO experience? The first thing that you must do in improving the experience is to balance the client’s expectations in regards to their SEO. It is likely that many of the people approaching you for optimisation services have left their previous consultant because they did provide them with the service they were paying for or they didn’t get the results they had hoped for. Unfortunately, SEO is very difficult to quantify, and the number of hours spent on one client may fluctuate from month to month depending on the circumstances.