According to Lewis Henry definition, “Business is a human activity directed towards producing or acquiring wealth through buying and selling of goods.”
Business is a commercial activity; a person’s regular occupation, professional or trade which is related with continuous and regular production and distribution of goods and services for satisfying human wants.
Everyday we come across the word ‘business’ directly or indirectly. Just as a business have characteristics, so is it divided into:
Small scale business – that involves small capital, and large scale business.
The success of every business largely depends on its traffic generation. Traffic is the flow of customer for business transaction. The higher the traffic, the higher the profit and vice versa.
Small scale business also depends on its advertisment which could be achieved through facebook.
Facebook connects to email, text, SEO, social, content, traditional marketing. Content involves the writing of attractive article about your products, and how it could solve a problem, which moves the potential customer (readers) to your page proper for the solution.
Small scale businesses such as photography, phone repairs, game centre, have low customer turn out as one of its major challenge.
Many small business owners due to ignorance have closed their business when faced with this kind of challenge.
Instead of maximizing their investment, and having an initial campaign set up, they end up not investing at all, and this is not the solution.
Campaign set up such as video view, call traffic conversion; retargeting which is also known as remarketing is an online advertising that helps business owners keep your brand in front of bounced traffic after leaving the website.
Another campaign set up that tackles the issue of business traffic is the page post engagement (PPE). PPE are optimized to show business owners those who’re mostly likely to engage with your post on facebook as a mean of online advertisement. It is cheaper that other objectives.
These aforementioned, are business strategies every small scale business owners must put into consideration to remain in the market.
Chima N. Ebere.